Gaming

Case Study: Random Logic Games

Random Logic Games was able to deprecate its internal BI tool and reduce costs by 40% after switching to Adjust and using our analytics platform, Datascape.

Reduced measurement operational costs by 40%

Increased agility in data analysis using Datascape

Saw feedback transform into feature optimizations

About Random Logic Games

Founded in 2013, Random Logic Games (RLG) is a mobile gaming company headquartered in Birmingham, Alabama. Most of the brand’s hyper-casual games fall under the Trivia and Word Category. The company has recently experienced exponential growth across all app stores, including Facebook, and is launching new titles every six to eight weeks.

The Challenge

Random Logic Games has long been a data-driven game maker. However, its previous mobile measurement partner did not provide its marketing team with adequate analytics capabilities, leading them to build, manage, and pay for an internal Business Intelligence (BI) tool. The rollout of iOS 14.5+ finally pushed RLG to look for another mobile analytics measurement partner that could better support the demands of working with SKAdNetwork, and they discovered Adjust.

Adjust was able to quickly create the same report we'd spent years building. We can easily modify it to get the metrics we need. Additionally, Adjust's iOS solutions mean we can still measure and leverage iOS data. Since partnering, we've reduced costs by 40%.

Michael Lotfy

COO, Random Logic Games

The Solution

As privacy measures around attribution have increased, and data has become more aggregated, Random Logic Games knew it was essential to have all its data sources in one location. Upon observing how Adjust’s Datascape allowed marketers to view all their data in one place, the team at Random Logic Games decided to make Adjust its new mobile analytics platform.

Another main attraction? Adjust’s ability to quickly build the same report in Datascape providing tailored metrics that RLG had spent years building themselves proved winning. The team at RLG was able to get the metrics they needed as well as automate their campaigns, something previously difficult with their internal BI.

The ability to build a robust conversion value strategy and gain insights into campaigns run on iOS has also proved crucial to sustained growth. Thanks to the synergy secured by the partnership between RLG and Adjust, RLG expects 10-12% growth over the next eight quarters.

Andrew Stone

President, Random Logic Games

The Results

“Since switching over to Adjust, we get pretty instant results. Being able to match tables to graphs and seamlessly drill down and zoom out of the data as needed has greatly improved our team’s agility in data analysis,” says the President of Random Logic Games, Andrew Stone.

Similarly, the RLG team reports that Datascape’s aggregated data capabilities and excellent visualization tools have helped it to make informed user acquisition decisions. Getting real-time return on ad spend (ROAS) has also empowered RLG to optimize its campaign budgets for better results. The team stopped using its internal BI system altogether and replaced it with Datascape, reducing costs by 40%.

Random Logic Games was also delighted that Adjust listened to its product feedback and utilized it to make improvements, including the new heat-mapping feature in Datascape (pictured above). This feature makes it easier for marketers to visualize their data spread and organize their reporting, allowing users to see high-level insights and detailed metrics in the same place for faster decision-making.

Lastly, RLG now feels confident in its iOS campaigns and working with SKAdNetwork data by employing Adjust’s iOS solutions to continue growth in its iOS campaigns.

In short, by partnering with Adjust, RLG has:

Deprecated their internal BI tool & reduced operational costs by 40%
Contributed to a new Adjust feature: Datascape’s heat-mapping tool
Successfully managed SKAdNetwork attribution

In our process of building the company, I don’t think we understood how important it was to have a product that would be able to drill down and zoom out quickly, seamlessly, aggregate all the revenue, all the costs in one place, and chart it really quickly. I highly recommend looking at the Datascape product. It has revolutionized the way we look at data. It’s fantastic!

Michael Lotfy

COO, Random Logic Games