What is conversion tracking?

Conversion tracking is the process in which a mobile measurement partner tracks a specifically mapped data point within a mobile application. For example, when an advertiser works with an ad platform, they leverage conversion tracking to understand what specific data points are reached via users they acquire.

Conversion tracking ensures that advertisers and ad networks know where an install or purchase (or really any other data point) originated from, which helps determine the quality of the source. It also offers a better understanding of the campaign performance for future optimization.

Adjust is an official Google measurement partner, meaning Adjust can power your conversion tracking for Google Ads campaigns. To learn more, take a look at our documentation. To learn more about Google Ads campaigns in general, take a look at this page devoted to the tool. You can also see our full list of technology partners here.

Conversion tracking is mobile ad tech’s lifeforce. Ad networks like AppLovin need to see where installs come from and, more importantly, what purchases (conversions) result from those installs. This data is critical to knowing which sources are best in terms of quality of traffic for each campaign.