User acquisition (UA)

To have a successful app, your app must naturally first have users. That’s why user acquisition (UA) is one of the main goals of app marketers. However, with so many apps available, the task of finding your target audience and standing out from the crowd can be a challenge. Adjust is here to equip you with the latest strategies to attract new, high-value users to your app.

Blog Topics User acquisition (UA)

Mar 12, 2024

Take your mobile game to PC with Google Play Games and Adjust

Unlock cross-platform success with Adjust's PC | Console Measurement solution and our integration with Google Play Games on PC.

Mar 04, 2024

AVOW provides insights into OEMs and dynamic preloads

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Mar 01, 2024

Unmasking the many faces of mobile ad fraud

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Feb 28, 2024

Harmonizing paid and organic for integrated marketing success

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Feb 27, 2024

Navigating Ramadan 2024: Insights and strategies for app marketers

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Feb 14, 2024

Insights for impact: Unveiling the top-performing mobile and CTV creative trends

AppLovin’s Performance-driven Ad Trends reveals the top performing creative trends, strategic best practices, and how generative AI is revolutionizing the creative process.

Jan 05, 2024

Kickstart your mobile app marketing strategy with competitive analysis

Explore the power of competitor insights in this strategic step-by-step overview of competitor research for mobile app marketers.

Dec 19, 2023

Harnessing dynamic ads’ high engagement and conversion power

Explore the transformative world of dynamic ads. Discover how dynamic advertising reshapes engagement and drives conversions for mobile app marketing.

Dec 12, 2023

Email marketing for mobile apps: A comprehensive guide

Learn how to effectively harness email campaigns to maximize mobile app engagement with key strategies, industry best practices, and examples.

Dec 07, 2023

The quick guide to advertising on Reddit for mobile marketers

Everything app marketers need to know about advertising on Reddit, including Reddit ad specs, Reddit ad types and cost of Reddit ads. Learn how to advertise on Reddit here

Nov 13, 2023

Meta & Adjust: Announcing Meta install referrer for enhanced Android measurement

After working closely with Meta, we’ve officially implemented Meta install referrer, a brand new solution to measure Meta Android Campaigns performance.

Nov 08, 2023

Mastering Apple’s Custom Product Pages to level-up your ASA and ASO performance

Get strategic with Apple’s Custom Product Pages to enhance campaign performance, drive up conversion rates, and boost paid and organic results on the App Store.