Privacy

Navigating privacy regulations and standards can often be a tough task, but at Adjust we always put privacy first. As the industry continues to become more user- and data-privacy centric, we’re here to make sure you're up to date with the latest regulations and developments, and that you understand how they might affect you or your business and app marketing strategy.

Blog Topics Privacy

Feb 13, 2024

GDPR in 2024: Your recap, six years on

Time for a GDPR recap. Six years after it came into force, ask yourself seven questions to make sure your app business fully meets the data protection requirements of the GDPR.

Feb 08, 2024

Google and the Digital Markets Act: Implementing consent parameters

Get the details on Google’s DMA interpretation, what you need to do to align with the requirements, and how Adjust supports you every step of the way.

Oct 20, 2023

Q&A with an expert: Digital Markets Act and Digital Services Act

We sat down with Adjust’s leader of product measurement, Gijsbert Pols, to get answers on the top DMA & DSA questions for mobile marketers operating in the EU.

Oct 11, 2023

Decoding Google Privacy Sandbox webinar: Must-knows for next-gen mobile marketing

Curious about what attribution with Google Privacy Sandbox on Android will look like? Experts from Google and Adjust explain and offer tips for app developers.

Oct 02, 2023

The Digital Markets Act and Digital Services Act: Impacts on mobile marketing

Set for enforcement in February and March 2024, we explore the impact of the DMA and DSA on the app and mobile marketing industry, and how you can prepare.

Sep 14, 2023

Navigating a new era of mobile marketing measurement with incrementality testing

Your 101 guide to incrementality. Learn how to calculate incrementality, how it differs from A/B testing, and which incremental model might be the best fit.

Aug 09, 2023

Preparing for iOS 17: Privacy manifests, SDK signatures, and API required reasons

Scheduled for release in September, iOS 17 is bringing a set of new privacy features to the App Store. So, what does it all mean for app developers and marketers?

Jul 18, 2023

Threads hype: Meta launches the fastest growing app in history

Powerful cross promotion, precision timing, and a burst of excitement in the social media app landscape. What’s behind the early success of Threads?

May 22, 2023

Data clean rooms: The future of measurement or just another form of aggregated reporting?

Dive into data clean rooms, what they mean for measurement, and learn Adjust’s future-proof approach to effective campaign optimization and measurement.

Apr 18, 2023

Exploring Google Privacy Sandbox on Android’s two report types

Learn the difference between Privacy Sandbox on Android’s event reports and aggregatable reports and how they work re. mobile attribution & measurement.

Feb 27, 2023

What Google Privacy Sandbox on Android’s beta launch means for app marketers

We answer your top four questions on Google Privacy Sandbox, explore everything we know so far, and take a look at the beta launch.

Oct 27, 2022

SKAdNetwork 4.0 has launched: Here’s everything you need to know

Dive into SKAN 4.0, unpack its features and opportunities, learn what’s changed, what to expect, and how to take your next strategic steps for success on iOS.