Mobile marketing

The world of mobile marketing can be hard to get your head around but is more important than ever before. With time spent on mobile overshadowing other devices, marketers who can leverage mobile to acquire new users and keep them coming back will reap the biggest rewards. From beginners to experts, learn everything you need to know about mobile advertising and marketing.

Blog Topics Mobile marketing

Mar 01, 2024

Unmasking the many faces of mobile ad fraud

Get an overview of the many types of mobile ad fraud so that you can combat fake engagements and installs on your mobile marketing campaigns to protect your budget.

Feb 28, 2024

Harmonizing paid and organic for integrated marketing success

Learn to balance paid and organic strategies with the triangulation approach of next-generation measurement for mobile app growth and sustainable engagement.

Feb 14, 2024

Insights for impact: Unveiling the top-performing mobile and CTV creative trends

AppLovin’s Performance-driven Ad Trends reveals the top performing creative trends, strategic best practices, and how generative AI is revolutionizing the creative process.

Jan 31, 2024

Three core psychological factors in marketing (and how to integrate them)

Learn how to ethically master color psychology marketing, social proof marketing, and scarcity marketing to captivate your app's audience like never before.

Jan 30, 2024

Mobile app insights and marketing strategies for Lunar New Year 2024

Master mobile marketing for Lunar New Year 2024. Delve into app trends and explore campaign strategy ideas to drive app growth this festive season.

Jan 26, 2024

How to develop a successful push notification marketing strategy

Push notifications are an essential part of your marketing strategy. Explore our 11 best practices to optimize your use of push notifications and boost app engagement.

Jan 25, 2024

Love is in the app: Valentine's Day mobile usage skyrockets

Explore Valentine's Day mobile app trends and how they impact user engagement. Learn strategies to optimize your mobile marketing campaign for Valentine's Day 2024.

Jan 19, 2024

Creating an irresistible loyalty program for your app

Looking to increase retention and revenue with a mobile app loyalty program? We’ve got you covered with examples and a how-to, as well as our top tips for success.

Jan 17, 2024

Download now! The essentials of mobile app attribution ebook

The only mobile app attribution guide you’ll ever need is here. See how ad engagement works. Learn how an MMP provides attribution and why your app marketing needs it.

Dec 21, 2023

Mexico in three charts: Installs, sessions, and retention rates

Mexico is one of the largest app markets in Latin America. Let's take a closer look at this flourishing app market, focusing on entertainment, social media, and utility apps.

Dec 19, 2023

Harnessing dynamic ads’ high engagement and conversion power

Explore the transformative world of dynamic ads. Discover how dynamic advertising reshapes engagement and drives conversions for mobile app marketing.

Dec 15, 2023

How to create an app icon: Insights and best practices

App icons are essential to ASO and app branding. Learn how to optimize your app's logo and get the latest app icon dimensions, like the App Store icon size.