Mobile attribution

What does "attributed to" mean when we say an event is attributed to a channel or campaign? It means that the channel or campaign caused the event. Attribution allows marketers to understand the journey a user takes to arrive at their app and what they do once they've landed there. In most cases, there’s a data point for each interaction a user takes on their journey, from clicking an ad to making a purchase.

Adjust is here to help you leverage these insights to optimize your app performance and its marketing campaigns.

Blog Topics Mobile attribution

Feb 28, 2024

Harmonizing paid and organic for integrated marketing success

Learn to balance paid and organic strategies with the triangulation approach of next-generation measurement for mobile app growth and sustainable engagement.

Jan 17, 2024

Download now! The essentials of mobile app attribution ebook

The only mobile app attribution guide you’ll ever need is here. See how ad engagement works. Learn how an MMP provides attribution and why your app marketing needs it.

Nov 20, 2023

Attribution, incrementality, and MMM: The next-gen mobile marketing measurement triad

Learn how attribution, incrementality, and MMM work together to make the perfect recipe for mobile marketing triumph, from quick wins to sustainable success.

Nov 13, 2023

Meta & Adjust: Announcing Meta install referrer for enhanced Android measurement

After working closely with Meta, we’ve officially implemented Meta install referrer, a brand new solution to measure Meta Android Campaigns performance.

Oct 30, 2023

Get the skinny on smart TV attribution for app marketers

Wondering how to measure TV commercial effectiveness? From linear TV to CTV attribution, we cover TV attribution for you in this insightful article.

Oct 11, 2023

Decoding Google Privacy Sandbox webinar: Must-knows for next-gen mobile marketing

Curious about what attribution with Google Privacy Sandbox on Android will look like? Experts from Google and Adjust explain and offer tips for app developers.

Oct 03, 2023

Optimize your marketing measurement strategy for 2024 and beyond

Keep your competitive edge by staying current on these top trending measurement tactics, including SKAN advice, smart alerts, and media mix modeling.

Sep 22, 2023

Four ways Adjust defines innovation in mobile measurement

Discover how Adjust has emerged as a guiding force in the current privacy-centric era, elevating your marketing measurement with next-generation solutions.

Sep 14, 2023

Navigating a new era of mobile marketing measurement with incrementality testing

Your 101 guide to incrementality. Learn how to calculate incrementality, how it differs from A/B testing, and which incremental model might be the best fit.

Aug 30, 2023

New integration! Adjust supports Meta’s App Aggregated Event Measurement (AEM)

Learn about Meta’s protocol for measurement of app events from people using iOS 14.5+ devices and how you can leverage our new integration.

Aug 14, 2023

What makes a good mobile measurement partner in the privacy era? Enter: Adjust

Choosing the right mobile measurement partner (MMP) for your app is business-critical. Find out the core features an MMP must have in our guide.

Jul 06, 2023

An app marketer’s guide to Google Ads

What is Google Ads? Get an in-depth look at Google’s pay-per-click advertising platform and learn how to advertise on Google.