iOS & SKAN

Privacy changes since iOS 14.5 have reshaped the mobile ecosystem and catapulted us into a new era centered on data privacy. There has subsequently been a significant shift in how mobile marketers are measuring iOS campaign success, working with SKAdNetwork (SKAN 3 and SKAN 4), and unlocking the power of a robust conversion value and predictive analytics strategy. Adjust is here to make sure you are up to date on each new iOS update, from iOS 14.5 itself through to iOS 17 and beyond.

Blog Topics iOS & SKAN

Jan 08, 2024

Mastering SKAN 4 with TikTok’s client migration test results

Dive into real-world SKAN 4 postbacks, conversion values, and campaign performance optimization results, straight out of TikTok & Adjust’s joint ebook: Mastering SKAN 4.

Nov 21, 2023

TikTok & Adjust - Mastering SKAN 4: The essentials for iOS success

Together with TikTok, we’ve created the ultimate guide to SKAdNetwork 4, complete with every detail you need to maximize campaign performance and drive growth on iOS.

Sep 01, 2023

Adjust x Snapchat: Unlocking insights on SKAN 4’s path to performance

Get all the details from our recent webinar with Snapchat to learn more about our integration and how you can make the most of SKAN 4 for iOS campaign success.

Aug 30, 2023

New integration! Adjust supports Meta’s App Aggregated Event Measurement (AEM)

Learn about Meta’s protocol for measurement of app events from people using iOS 14.5+ devices and how you can leverage our new integration.

Aug 09, 2023

Preparing for iOS 17: Privacy manifests, SDK signatures, and API required reasons

Scheduled for release in September, iOS 17 is bringing a set of new privacy features to the App Store. So, what does it all mean for app developers and marketers?

Aug 07, 2023

The latest on the SKAN 4 CV reset bug

Are you noticing SKAN 4 conversion values of zero? That's the SKAN 4 CV reset bug, and we’ll explain what it is and what to expect for SKAN campaigns.

Jul 24, 2023

In conversation: Becoming a SKAN 4 expert

Catch up on all the details from our recent webinar: Becoming a SKAN 4 expert, which is jam packed with insights, tips, and solutions to turn complexity into strategy.

Jul 19, 2023

The notable conversion power of in-app ads

Learn how in-app advertising can supercharge your UA campaigns with increased high-value user conversion, and how cross-promotion improves ATT opt-in rates.

Jul 05, 2023

ATT two years on: Opt-in rates keep climbing

It’s been more than two years since iOS 14.5 was released, so how are ATT opt-in rates looking? Users seem to be warming to the prompt.

Jun 05, 2023

WWDC23 highlights for app marketers

We watched Apple’s Worldwide Developers Conference 2023 and took notes of all the significant developments for you! From iOS 17 to Apple Vision Pro, read our summary.

May 10, 2023

Switching from SKAN 3 to SKAN 4: Insights for iOS advertisers

Answering common questions on moving from SKAN 3 to SKAN 4, including how you can most effectively leverage and test SKAN 4’s new features for campaign insight.

Feb 24, 2023

How to fully leverage SKAN 4’s coarse values, measurement windows, postbacks, and lockWindow

Let’s dig into SKAN 4’s new features to determine how mobile marketers can most strategically extract the information needed to boost iOS campaign performance.