Incrementality testing

Amidst the dynamic landscape of mobile marketing, understanding incrementality has become a game-changer. At Adjust, we're your guide to unlocking the power of incrementality testing–a strategic approach that goes beyond the surface, helping you pinpoint the real impact of your campaigns. Whether you're a seasoned marketer or just diving into the world of app promotion, our insights will equip you with the knowledge to confidently optimize your strategies, allocate resources wisely, and foster true growth in your mobile app's journey.

Blog Topics Incrementality testing

Nov 20, 2023

Attribution, incrementality, and MMM: The next-gen mobile marketing measurement triad

Learn how attribution, incrementality, and MMM work together to make the perfect recipe for mobile marketing triumph, from quick wins to sustainable success.

Nov 09, 2023

How to harness incrementality measurement for CTV success

Combine the power of CTV advertising with incrementality measurement to increase your app’s reach by knowing which specific campaign factors drive your success.

Oct 09, 2023

Say farewell to device ID dependency with privacy-preserving measurement

Learn about the history of privacy regulations in the mobile marketing industry, and how the new “triangulation” approach is the cutting edge of next-gen measurement.

Sep 14, 2023

Navigating a new era of mobile marketing measurement with incrementality testing

Your 101 guide to incrementality. Learn how to calculate incrementality, how it differs from A/B testing, and which incremental model might be the best fit.