Conversion rate

An app’s conversion rate is one of the most important metrics that mobile marketers must measure and analyze in order to identify the value of their campaigns and the behavior of their users. Get the most reliable information and advice on how to measure your app’s conversion rate and strategies for increasing it with Adjust.

Blog Topics Conversion rate

Jan 19, 2024

Creating an irresistible loyalty program for your app

Looking to increase retention and revenue with a mobile app loyalty program? We’ve got you covered with examples and a how-to, as well as our top tips for success.

Nov 08, 2023

Mastering Apple’s Custom Product Pages to level-up your ASA and ASO performance

Get strategic with Apple’s Custom Product Pages to enhance campaign performance, drive up conversion rates, and boost paid and organic results on the App Store.

Sep 14, 2023

Navigating a new era of mobile marketing measurement with incrementality testing

Your 101 guide to incrementality. Learn how to calculate incrementality, how it differs from A/B testing, and which incremental model might be the best fit.

Sep 05, 2023

Crafting top-notch app store videos for maximum organic conversion

Don’t miss these key tips for success in standing out in app stores with a strong, compelling promotional video that converts.

Aug 10, 2023

From clicks to installs: Mastering mobile app landing pages

From real apps’ examples to how to leverage retargeting, learn everything you need to know about creating a successful mobile app landing page.

Aug 08, 2023

Part 3: Navigating November’s e-commerce app usage surge

Learn which countries have the top e-commerce app engagement around Black Friday and Cyber Monday, outperforming even the United States and Global spikes!

Aug 02, 2023

From chaos to conversion: The art of refined content distribution

Learn how to optimize your mobile app’s digital content distribution strategy for maximum impact, even when balancing multiple content distribution goals.

Jul 28, 2023

From downloads to delight: The art of content marketing for apps

Your bottom-up guide to content marketing for your mobile app, from the types of content marketing to distribution strategy development and measurement.

Jun 22, 2023

How to promote an app on social media

Creating a social media marketing strategy for your app doesn’t have to be hard. Learn how to establish your app’s mobile content marketing with our walkthrough.

Jun 12, 2023

How to increase app downloads in three easy steps

Learn how to increase app installs including improving organic app downloads, how to run app download campaigns, and how to track app downloads.

May 05, 2023

Mobile e-commerce user experience best practices for app developers

Your app’s e-commerce UX has a critical impact on customer satisfaction, retention, and conversion rates. Explore key elements of UX design and best practices.

Apr 11, 2023

Getting strategic: How to curate a diversified advertising channel mix

Learn how to effectively spread your marketing efforts across multiple channels and reach a wider audience without a higher advertising cost.