App trends

Keep your finger on the pulse of the mobile app ecosystem with Adjust’s exclusive insights from industry data specifically tailored to the needs of mobile marketers. Our data-driven approach enables us to dive deep into key metrics to analyze market trends and consumer behavior. Our insights are actionable, so you can stay ahead of the latest developments in the industry in an increasingly competitive market.

Blog Topics App trends

Mar 08, 2024

Exploring the state of the market in mobile app growth

Adjust and AppLovin’s Mobile app trends 2024 explains the building blocks needed for short- and long-term success, and highlights areas of opportunity for supercharged growth.

Feb 27, 2024

Navigating Ramadan 2024: Insights and strategies for app marketers

Delve into mobile app trends from Ramadan 2023, focusing on installs, sessions, and spending. Discover strategies to make the most out of Ramadan 2024.

Feb 20, 2024

It’s here! Adjust & AppLovin bring you Mobile app trends 2024

All the benchmarks, strategic insights, actionable data points, and expert analysis you need for smart and fast app growth in 2024. Download the report today!

Feb 19, 2024

Super Bowl 2024 mobile app play-by-play

Explore how the 2024 Super Bowl significantly influenced mobile app trends with exclusive Adjust data insights into installs, sessions, and session lengths on game day.

Jan 30, 2024

Mobile app insights and marketing strategies for Lunar New Year 2024

Master mobile marketing for Lunar New Year 2024. Delve into app trends and explore campaign strategy ideas to drive app growth this festive season.

Jan 25, 2024

Love is in the app: Valentine's Day mobile usage skyrockets

Explore Valentine's Day mobile app trends and how they impact user engagement. Learn strategies to optimize your mobile marketing campaign for Valentine's Day 2024.

Jan 10, 2024

Unwrapping festive mobile app trends over the 2023 holiday season

Explore exclusive data and expert insights into holiday mobile app trends, revealing the dynamic interplay between seasonal events and consumer behavior.

Jan 03, 2024

Expert predictions unveiled: The must-know 2024 mobile app trends

Looking ahead to 2024, our experts talk predictive analytics’ impact on cross-channel measurement, AI in mobile marketing, and CTV's fusion of content and commerce

Dec 21, 2023

Mexico in three charts: Installs, sessions, and retention rates

Mexico is one of the largest app markets in Latin America. Let's take a closer look at this flourishing app market, focusing on entertainment, social media, and utility apps.

Dec 05, 2023

Out now! Exporting excellence: Dive into the global surge of Chinese apps

For Chinese app developers looking to expand globally, get actionable insights and data-driven strategies to harness the booming opportunities in emerging markets.

Nov 29, 2023

France in three charts: Installs, sessions, and retention rates

Get insights into the dynamic app industry in France, focusing on high-performing categories such as mobile gaming, social media, utility apps, and more.

Nov 23, 2023

How Double Day sales are transforming INSEA’s e-commerce app market

Explore the impact of Double Day Sales on INSEA's e-commerce landscape and gain valuable app marketing insights to maximize granular success in this booming market.