Out Now! Scaling your app to 1 million users: The ultimate guide, Part 1

Regardless of region, vertical or target market, every app marketing team has the same goal: growth. The job of a mobile marketer is to find and attract users, and scale their app’s user base to its highest potential.

But user acquisition is a complex and fast-evolving endeavor, and for newer marketers and smaller apps, the process can be daunting. It can be easy to get lost in minutiae or overwhelmed keeping up with the frequent changes in the industry.

That’s why we’ve put together our new two-part ebook series, Scaling your app to 1 million users: The ultimate guide. In this series, we zoom out and provide a high-level walkthrough of everything you need to scale your app, from growing your user base with app store optimization and paid advertising, to keeping those users by ensuring a high retention rate.

Since growing an app is a huge topic, we’ve broken up the guide into two parts. Today, we’re happy to announce the release of the first ebook, Part 1: App store optimization and user acquisition. In Part 1, we cover best practices for the two main user acquisition channels: app store optimization (ASO) and paid advertising campaigns.

• How to build a rock-solid ASO strategy
• Best practices for creatives on app store listings
• How to run an ongoing ASO discipline
• The connection between ASO and paid user acquisition
• How to run paid ad campaigns on self-service channels and ad networks
• Common paid advertising mistakes

In order to see how the principles in this guide connect to real business outcomes, we’ve also provided case studies to demonstrate how our clients have successfully applied them to achieve powerful results.

Once your app is growing steadily after implementing the strategies outlined in Part 1, Part 2 (out later this quarter) will show you how to hold on to the users you’ve acquired. The topics we’ll cover Include best practices for user retention, how to take your app international with localization, and how to tap into new audiences with influencer marketing.

From seasoned mobile app marketing experts to those just getting started, this guide provides everything you need to know to scale your app. Designed as a knowledge base and ongoing reference point for marketing teams, you can use it to dive in for the first time, or to hone your skills and push your app even further.

Download your copy and start to scale your app to a million users and beyond.