It’s here! Diwali decoded: India festive report 2023

Diwali, the Festival of Lights, is fast approaching, with millions in India eagerly preparing for the celebrations. This auspicious occasion not only brings people together but also presents a golden opportunity for app marketers to connect with high LTV users and drive growth. With mobile becoming indispensable throughout India, it has revolutionized festive shopping, financial management, and entertainment for Indian consumers.

To truly shine this Diwali, mobile marketers must delve into the intricacies of user patterns during this period and meticulously craft their strategies accordingly. Adjust’s Diwali decoded: India festive report 2023 aims to be your guiding light during this festive season. It provides an in-depth analysis of Diwali trends in verticals such as shopping, fintech, and entertainment apps, essential benchmarks, and insights from data.ai.  Ensure the success of your Diwali campaign by leveraging this highly tailored, strategic marketing advice from industry experts.

• Shopping app installs during Diwali 2022 were 47% above the yearly average.
• Two weeks after the Diwali week, revenue events for fintech apps grew by 35% compared to the 2022 average.
• Entertainment app installs experienced a significant surge during Diwali, with a 25% increase compared to the yearly average.
• Session lengths for lifestyle apps were 40% higher than the average after Diwali, reaching 21.15 minutes.
• Travel app usage one week before Diwali was 16% higher than average.
• Food & drink app revenue events during Diwali week were 38% higher than the yearly average.

Download Diwali decoded: India festive report 2023 to get the data-driven insights you need to elevate your app campaign this Diwali.