Take your mobile game to PC with Google Play Games and Adjust
Tiahn Wetzler, Director, Content & Insights, Adjust, Mar 12, 2024.
We're thrilled to announce our first-of-its-kind integration with Google Play Games on PC as part of our exciting new PC | Console Measurement solution. This integration between Adjust and Google Play Games on PC makes it simple to distribute and measure cross-platform games.
Arjun Dayal
Director, Google Play Games
This integration with the Google Play Install Referrer API serves to meet the growing demand for cross-platform gaming, which has spiked in recent years, with 71% of U.S. respondents saying “Yes” when asked in a survey, “If the current mobile game you are playing is developed as a PC or console game, would you download or purchase it?”
Developing and measuring the success of a cross-platform game has historically been challenging and resource-intensive. Until now. Read how this brand new integration makes taking your mobile gaming app to PC a light lift.
Mobile games expand to PC with Google Play Games
Google Play Games on PC lets Android game developers quickly provide cross-platform gameplay and make their games available across mobile, Windows PC, Chromebooks, and tablets. They can easily reach new audiences and engage existing users on PC without the arduous development work typically required to enable cross-play for their apps.
In 2017, Google launched the Play Install Referrer API, allowing mobile measurement partners (MMPs) like Adjust to retrieve app install information when an app supported by the API is installed on an Android device. (Here’s a quick refresher on install referrers.) This has allowed app developers to understand which traffic sources deliver the most users to their app from the Google Play Store, which is crucial to maximizing ad spend for ROI.
And now, with the fresh release of Adjust’s SDK, we utilized the Play Install Referrer API for Windows applications designed for Google Play Games on PC. With this update, app developers can now attribute conversions from their marketing activities on desktop - empowering them to more fully leverage this growing marketing channel.
Measure performance on Google Play Games with Adjust
If you’re ready to dive into Google Play Games on PC, ensure you have a measurement partner like Adjust to monitor your marketing efforts across PC and console. Adjust offers a direct integration with the Play Install Referrer API for Google Play Games on PC, by which developers and marketers can quickly and efficiently measure their marketing campaigns for their PC games on Google Play Games.
Gijsbert Pols
Director of Connected TV & New Channels, Adjust
The integration in a nutshell
We’ve adjusted our Android SDK for this integration with Google Play Games so that our clients can measure campaign performance for their Google Play Games applications, differentiate between new and existing players, and send postbacks to Google to optimize their campaigns via Google’s new Play Install Referrer API.
With Adjust’s direct integration with the Play Install Referrer for Google Play Games on PC, developers and marketers can quickly and efficiently measure their marketing campaigns for all their Google Play Games—from mobile to PC to console.
PC | Console Measurement with Adjust
Our recent integration with Google is one of many innovative offerings of Adjust’s robust PC | Console Measurement solution. This unparalleled solution grants marketers the power of cross-platform measurement, enabling them to reach their users where they play to scale their games effectively.
Gain insight into the true impact of your marketing initiatives on PC and console to maximize your budgets and explore new channels and strategies. Plus, you can optimize your ROI by seeing how much and how frequently users spend in all the channels they engage with your app.
PC and console are also just two of the platforms Adjust provides measurement for, and our comprehensive analytics and measurement suite lets app developers and marketers measure across channels and devices, including mobile, CTV, web, PC/desktop, and console. In short, We’re here to make your cross-device marketing straightforward, data-driven, and successful, and we’ll continue to make strong partnerships like this one with Google Play Games to guarantee our clients access to the top gaming platforms.
Are you ready to expand your Android game from mobile to PC and get cross-platform measurement? Get in touch at pc-console@adjust.com.
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