Tiahn Wetzler

Director, Content & Insights, Adjust

Tiahn is Adjust's Director of Content & Insights and is an app marketing industry expert. Originally from Sydney, Australia, Tiahn worked as a journalist for various publications before moving to Berlin. With nine years of experience in marketing and ad tech, she is now happily leading the content and insights team at Adjust. She's also obsessed with all things SKAN and next-gen measurement.

Mar 12, 2024

Take your mobile game to PC with Google Play Games and Adjust

Unlock cross-platform success with Adjust's PC | Console Measurement solution and our integration with Google Play Games on PC.

Mar 08, 2024

Exploring the state of the market in mobile app growth

Adjust and AppLovin’s Mobile app trends 2024 explains the building blocks needed for short- and long-term success, and highlights areas of opportunity for supercharged growth.

Feb 20, 2024

It’s here! Adjust & AppLovin bring you Mobile app trends 2024

All the benchmarks, strategic insights, actionable data points, and expert analysis you need for smart and fast app growth in 2024. Download the report today!

Feb 14, 2024

Insights for impact: Unveiling the top-performing mobile and CTV creative trends

AppLovin’s Performance-driven Ad Trends reveals the top performing creative trends, strategic best practices, and how generative AI is revolutionizing the creative process.

Feb 08, 2024

Google and the Digital Markets Act: Implementing consent parameters

Get the details on Google’s DMA interpretation, what you need to do to align with the requirements, and how Adjust supports you every step of the way.

Jan 08, 2024

Mastering SKAN 4 with TikTok’s client migration test results

Dive into real-world SKAN 4 postbacks, conversion values, and campaign performance optimization results, straight out of TikTok & Adjust’s joint ebook: Mastering SKAN 4.

Nov 21, 2023

TikTok & Adjust - Mastering SKAN 4: The essentials for iOS success

Together with TikTok, we’ve created the ultimate guide to SKAdNetwork 4, complete with every detail you need to maximize campaign performance and drive growth on iOS.

Nov 13, 2023

Meta & Adjust: Announcing Meta install referrer for enhanced Android measurement

After working closely with Meta, we’ve officially implemented Meta install referrer, a brand new solution to measure Meta Android Campaigns performance.

Nov 08, 2023

Mastering Apple’s Custom Product Pages to level-up your ASA and ASO performance

Get strategic with Apple’s Custom Product Pages to enhance campaign performance, drive up conversion rates, and boost paid and organic results on the App Store.

Oct 20, 2023

Q&A with an expert: Digital Markets Act and Digital Services Act

We sat down with Adjust’s leader of product measurement, Gijsbert Pols, to get answers on the top DMA & DSA questions for mobile marketers operating in the EU.

Oct 02, 2023

The Digital Markets Act and Digital Services Act: Impacts on mobile marketing

Set for enforcement in February and March 2024, we explore the impact of the DMA and DSA on the app and mobile marketing industry, and how you can prepare.

Sep 27, 2023

Just released! The mobile app growth report: Discover your next UA gold mine

Our latest report ranks markets and app verticals all over the globe, creating a user acquisition leaderboard so you can find your next hot-spot for growth.