Prashansa Shrestha

Content Writer, Adjust

Prashansa is a Content Writer at Adjust. Originally from Kathmandu, Nepal, Prashansa worked as a journalist and a writer for various non-profit organizations before moving to Germany. Prashansa has lived in Berlin for the last two years studying public relations and digital marketing and is now happily working at Adjust.

Feb 27, 2024

Navigating Ramadan 2024: Insights and strategies for app marketers

Delve into mobile app trends from Ramadan 2023, focusing on installs, sessions, and spending. Discover strategies to make the most out of Ramadan 2024.

Jan 30, 2024

Mobile app insights and marketing strategies for Lunar New Year 2024

Master mobile marketing for Lunar New Year 2024. Delve into app trends and explore campaign strategy ideas to drive app growth this festive season.

Jan 25, 2024

Love is in the app: Valentine's Day mobile usage skyrockets

Explore Valentine's Day mobile app trends and how they impact user engagement. Learn strategies to optimize your mobile marketing campaign for Valentine's Day 2024.

Dec 21, 2023

Mexico in three charts: Installs, sessions, and retention rates

Mexico is one of the largest app markets in Latin America. Let's take a closer look at this flourishing app market, focusing on entertainment, social media, and utility apps.

Dec 12, 2023

Email marketing for mobile apps: A comprehensive guide

Learn how to effectively harness email campaigns to maximize mobile app engagement with key strategies, industry best practices, and examples.

Nov 29, 2023

France in three charts: Installs, sessions, and retention rates

Get insights into the dynamic app industry in France, focusing on high-performing categories such as mobile gaming, social media, utility apps, and more.

Nov 23, 2023

How Double Day sales are transforming INSEA’s e-commerce app market

Explore the impact of Double Day Sales on INSEA's e-commerce landscape and gain valuable app marketing insights to maximize granular success in this booming market.

Oct 31, 2023

Ireland and U.K. in three charts: Installs, sessions, and retention rates

Explore the app market in Ireland and the U.K. and gain valuable insights into top-performing categories such as mobile games, social, educational apps, and more.

Oct 26, 2023

Exploring the usage of e-commerce apps during Amazon Prime Big Deal Days 2023

Discover how Amazon Prime's Big Deal Days 2023 boosted e-commerce app activity. Get a detailed look at the trends and valuable takeaways for mobile marketers.

Oct 17, 2023

A deep dive into the explosive growth of finance apps in 2023

Uncover the rise in finance app usage in 2023 as we analyze installs and user engagement, focusing on banking, payment, and cryptocurrency apps.

Oct 12, 2023

It’s here! Diwali decoded: India festive report 2023

Light up your Diwali marketing campaign with our exclusive report on the hottest app trends during India's festive season, including strategic expert insights and data.ai’s top apps.

Sep 29, 2023

Australia and New Zealand in three charts: Installs, sessions, and retention rates

Australia and New Zealand are great places to test the success of your app. Dive in and gain insights into the top-performing categories, such as gaming, shopping, and more.