Niall Condon

We look at the value of behavioral segmentation and how you can leverage it to retain users and increase user engagement with your app.

Switching between attribution providers can look difficult, but at Adjust we make the process easy. To find out how, we spoke to Yagiz Öztol, one of Adjust’s Sales Engineers who’s responsible for hand...

Whether your event is in-person, digital or a mix, event apps are a great tool for boosting engagement and measuring ROI. Learn more in our blog, here.

Everything you need to know about gacha mobile games, how their monetization model works and what you can learn from them.

We take a look at pre-roll advertising, its value and how to create engaging content that your viewer won’t want to skip.

With content creation platforms seeing massive growth in 2020, more brands are recognizing the impact that user-generated content has on the marketing landscape.

With digital and mobile technology being more readily available, your target market of potential app users is as diverse as ever. You need to implement accessibility standards into your app design

When developing your mobile app it’s vital to know the core principles of user experience and how they help improve app design. The key to enticing new users as well as retaining existing users is und...