Download now! Mobile app trends 2024: A global benchmark of app performance + growth hacks It's here! Mobile app trends 2024: App growth benchmarks
You are currently viewing a preview or testing environment
Adjust
Products

Measure

Unlimited measurement on mobile, web, CTV, PC, and console.

Analyze

Powerful analytics, reporting, and visualizations in Datascape.

Automate

Streamline operations and amplify your marketing with automation.

Protect

Safeguard your data and prevent mobile ad fraud.

View All Products
Solutions

iOS & SKAN

Leverage machine-learning for scalable iOS and SKAdNetwork success.

CTV & OTT

Power-up omnichannel success and make connected TV a performance chann

ROI Measurement

Effortlessly increase ROI and ROAS with accurate data and holistic vie

Fraud Prevention

Protect your data and budgets with proactive mobile ad fraud prevention.

PC & Console

Expand your horizons and power up PC and console games measurement.

Why Adjust

Discover

Why Adjust

Privacy and security

Partner marketplace

Success stories

Winning Results

Random Logic Games: Reduced operational costs by 40%

Duolingo: Boosted LTV and Day 7 retention

View all
Pricing
Resources

Learn

Blog

Webinars

Ebooks

Guides

Success stories

Glossary

Hot Topics

Ebook

Mobile app trends: 2024 edition

Mixed Media Modeling Guide

User Retention Guide

Gaining visibility with VTA eBook

Resources Overview
Request a demo Log In
Adjust
Products

Measure

Unlimited measurement on mobile, web, CTV, PC, and console.

Analyze

Powerful analytics, reporting, and visualizations in Datascape.

Automate

Streamline operations and amplify your marketing with automation.

Protect

Safeguard your data and prevent mobile ad fraud.

View All Products
Solutions

iOS & SKAN

Leverage machine-learning for scalable iOS and SKAdNetwork success.

CTV & OTT

Power-up omnichannel success and make connected TV a performance chann

ROI Measurement

Effortlessly increase ROI and ROAS with accurate data and holistic vie

Fraud Prevention

Protect your data and budgets with proactive mobile ad fraud prevention.

PC & Console

Expand your horizons and power up PC and console games measurement.

Why Adjust

Discover

Why Adjust

Privacy and security

Partner marketplace

Success stories

Winning Results

Random Logic Games: Reduced operational costs by 40%

Duolingo: Boosted LTV and Day 7 retention

View all
Pricing
Resources

Learn

Blog

Webinars

Ebooks

Guides

Success stories

Glossary

Hot Topics

Ebook

Mobile app trends: 2024 edition

Mixed Media Modeling Guide

User Retention Guide

Gaining visibility with VTA eBook

Resources Overview
Log In Request a demo
Blog
CTV iOS & SKAN Analytics Attribution Mobile marketing App trends
View all
  • CTV
  • iOS & SKAN
  • Analytics
  • Attribution
  • Mobile marketing
  • App trends

Marne Litfin

Product Content Strategist, Adjust

Check every content written by Marne Litfin for Adjust.com. Continue learning with Adjust Blog.

Dec 12, 2017

Google Universal App Campaigns: All your burning questions answered

If you want to advertise with Google, now is a great time to read up on Universal ad campaigns, (or UAC) and get all of your questions answered on the mobile ad campaign optimization service. We loved...

Jul 25, 2017

Audience segmentation: Four use cases from our clients

We designed Audience Builder as a marketing segmentation tool to help apps with retargeting, but our clients have taken ownership of the feature and made it their own. Today we want to show you how th...

Jun 14, 2017

How we work: Onboarding and training at Adjust

Training all of Adjust's employees and keeping them up todate with every product release is a massive undertaking. Today we're talking to the woman in charge of internal education, Louie Moore.

  • ‹‹
  • ‹
  • 1
  • ›
  • ››

Products

  • Measure
  • Analyze
  • Automate
  • Protect

Quick links

  • Request a demo
  • Contact us
  • Pricing

Solutions

  • iOS & SKAN
  • CTV & OTT
  • ROI Measurement
  • Fraud Prevention
  • PC & Console

Why Adjust

  • Why Adjust
  • Security and privacy
  • Partner marketplace
  • Success stories

Company

  • About us
  • Careers
  • Newsroom

Resources

  • Blog
  • Webinars
  • Ebooks
  • Guides
  • Glossary
  • Partner Benchmarks
  • Adjust Help Center
An AppLovin company

© 2025 Adjust GmbH. All rights reserved

Data Preferences Legal Notice Privacy Policy CCPA Terms Forget Device Service Status