Gijsbert Pols

Director of Connected TV and New Channels, Adjust

Gijsbert Pols, PhD., is Director of Connected TV and New Channels at Adjust. A veteran in digital measurement, he has developed Adjust's connected TV measurement offering, making the company one of the key innovators in the CTV industry.

Jan 12, 2023

Ad fraud on CTV, how it works, and what you need to know

Connected TV is growing rapidly as a performance channel, & so is mobile ad fraud in the space. Adjust’s Gijsbert Pols explains how it works & how to avoid it.

May 11, 2022

Adjust CTV AdVision: The first comprehensive CTV measurement solution

Check out Adjust’s CTV AdVision solution. See how it meets marketers' needs for accurate CTV measurement, proving ROI, & CTV's impact on other channels.

Jan 04, 2022

QR codes - the key to scaling Connected TV ads on YouTube

Lead Product Strategist at Adjust, Gijsbert Pols, outlines how app marketers can make the most of the increasing number of YouTube users accessing content via CTV.

Jan 28, 2021

Super apps are the future of mobile-first Africa

Divine Muragijimana, Group Head of Global Marketing and Communication at Cellulant, gives insights into why super apps are disrupting finance and payments in Africa