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Powerful analytics, reporting, and visualizations in Datascape.
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Streamline operations and amplify your marketing with automation.
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Safeguard your data and prevent mobile ad fraud.
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Leverage machine-learning for scalable iOS and SKAdNetwork success.
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Power-up omnichannel success and make connected TV a performance chann
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Effortlessly increase ROI and ROAS with accurate data and holistic vie
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Protect your data and budgets with proactive mobile ad fraud prevention.
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Expand your horizons and power up PC and console games measurement.
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Mobile app trends: 2024 edition
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Content Writer, Adjust
Alix moved from her hometown Seattle, Washington to Dublin, Ireland in 2015. Since settling down on The Emerald Isle she has worked in content across banking, fashion, telecoms, insurance, and now app advertising.
Mar 05, 2024
Innovation through inclusion: Insights from Adjust’s female trailblazers
Learn how Adjust is committed to fostering diversity, facilitating mentorship, and creating growth opportunities for all employees.
Mar 01, 2024
Unmasking the many faces of mobile ad fraud
Get an overview of the many types of mobile ad fraud so that you can combat fake engagements and installs on your mobile marketing campaigns to protect your budget.
Feb 28, 2024
Harmonizing paid and organic for integrated marketing success
Learn to balance paid and organic strategies with the triangulation approach of next-generation measurement for mobile app growth and sustainable engagement.
Feb 19, 2024
Super Bowl 2024 mobile app play-by-play
Explore how the 2024 Super Bowl significantly influenced mobile app trends with exclusive Adjust data insights into installs, sessions, and session lengths on game day.
Jan 31, 2024
Three core psychological factors in marketing (and how to integrate them)
Learn how to ethically master color psychology marketing, social proof marketing, and scarcity marketing to captivate your app's audience like never before.
Jan 19, 2024
Creating an irresistible loyalty program for your app
Looking to increase retention and revenue with a mobile app loyalty program? We’ve got you covered with examples and a how-to, as well as our top tips for success.
Jan 10, 2024
Unwrapping festive mobile app trends over the 2023 holiday season
Explore exclusive data and expert insights into holiday mobile app trends, revealing the dynamic interplay between seasonal events and consumer behavior.
Jan 05, 2024
Kickstart your mobile app marketing strategy with competitive analysis
Explore the power of competitor insights in this strategic step-by-step overview of competitor research for mobile app marketers.
Dec 20, 2023
How to create a market-leading mobile app OTT campaign on CTV
See our top tips for making a stellar OTT SVOD ad for connected TV devices and learn how to reach high LTV audiences via this key marketing channel.
Dec 19, 2023
Harnessing dynamic ads’ high engagement and conversion power
Explore the transformative world of dynamic ads. Discover how dynamic advertising reshapes engagement and drives conversions for mobile app marketing.
Dec 18, 2023
Adjust claims Most Effective App Analytics Platform and MMP of the Year awards titles
Discover how leading MMP Adjust continues to dominate in mobile app growth, winning prestigious awards and shaping the future of the industry
Dec 05, 2023
Out now! Exporting excellence: Dive into the global surge of Chinese apps
For Chinese app developers looking to expand globally, get actionable insights and data-driven strategies to harness the booming opportunities in emerging markets.
