Measure
Unlimited measurement on mobile, web, CTV, PC, and console.
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Powerful analytics, reporting, and visualizations in Datascape.
Automate
Streamline operations and amplify your marketing with automation.
Protect
Safeguard your data and prevent mobile ad fraud.
iOS & SKAN
Leverage machine-learning for scalable iOS and SKAdNetwork success.
CTV & OTT
Power-up omnichannel success and make connected TV a performance chann
ROI Measurement
Effortlessly increase ROI and ROAS with accurate data and holistic vie
Fraud Prevention
Protect your data and budgets with proactive mobile ad fraud prevention.
PC & Console
Expand your horizons and power up PC and console games measurement.
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Random Logic Games: Reduced operational costs by 40%
Duolingo: Boosted LTV and Day 7 retention
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Ebook
Mobile app trends: 2024 edition
Mixed Media Modeling Guide
User Retention Guide
Gaining visibility with VTA eBook
Content & Insights, HQ
Mar 31, 2023
Retaining users with tactical in-app messaging
We cover everything you need to know about in-app messaging, including the essential benefits and best practices.
Mar 24, 2023
From acquisition to referral: Boost mobile app growth with these full-funnel marketing tips
Growing app revenue means optimizing for mobile growth at every step of the user behavior funnel. Find out more here.
Jan 31, 2023
Eight essential strategies for app marketing
Develop a successful omnichannel app marketing strategy in 2023 with these eight methods and our top tips.
Dec 07, 2022
Seven best practices for industry-leading mobile app analytics
In this guide we define common analytics terms, explain analytics’ significance in app marketing, and look at how different metrics help achieve various goals.
Nov 18, 2022
Native apps vs. progressive web apps (PWAs): Everything you need to know
Which one is right for you? Dive into the benefits and potential drawbacks of native apps and progressive web apps.
Nov 11, 2022
How to succeed in Google App Campaigns post-IDFA
Navigating Google App Campaigns post-IDFA doesn't have to be confusing. We've made a list of five tips for success, and reveal how an MMP can maximize your efforts.
Oct 20, 2022
The power of instant apps for app developers and mobile marketers
Instant apps have matured since Google first introduced them in 2016. Learn how these apps are being used in mobile marketing today.
Sep 23, 2022
A beginner’s guide to mobile app monetization strategies
Mobile app monetization comes in many forms. Learn about the various monetization models available to app developers from in-app purchases to ads.
Sep 07, 2022
Zoomd & Adjust: What’s next in user acquisition marketing
We conducted research with UA managers to discover which channels are currently being used, the channels performing the best, and what’s coming next in UA.
Aug 05, 2022
Why do you need a mobile measurement partner?
Mobile attribution allows marketers to make smarter decisions that drive ROI. Learn how working with an MMP can empower your app marketing.
Jul 14, 2022
Using player cohort data to open up new sources of funding for mobile gaming studios
Pollen VC tells how mobile gaming studios can unlock new sources of funding when they use player cohort data to better predict LTV and increase valuation.
Jul 08, 2022
A guide to engagement marketing for apps
Customer engagement marketing enables marketing teams to create loyal customers all while making better use of UA budgets. Learn how.
