Adjust Ignite: Empowering app marketers across the globe in 2024

Since our inaugural event in Tokyo in July 2023, Adjust Ignite has blazed to all four corners of the globe, on a mission to arm app marketers with industry-leading insights. A new year brings new innovations and new conversations, and an exciting new line-up of cities. We’re thrilled to announce our Ignite locations for 2024:

Being in the room at one of these six global events means more than just listening to our stellar line-up of inspiring speakers. It’s about fostering meaningful connections with your peers in the app marketing community, unlocking a rich goldmine of industry intelligence, and celebrating our collective success at the cutting edge of industry innovation.

The mobile marketing community has always been forced to adapt quickly to new realities, and 2024 is no exception. This year promises continued development across the data privacy landscape, with the Digital Markets Act (DMA) and Digital Services Act (DSA) already making an impact. When it comes to crucial next-gen technology, we’re continuing to champion solutions like incrementality, in addition to our robust suite of SKAN & iOS solutions, and preparations are ongoing for Privacy Sandbox on Android in close partnership with Google.

Ignite was born as a response to transformative developments, a space for our community to feel collectively empowered. Ignite signifies a new spark and a fresh start, aligning with the ever-changing landscape of the mobile industry.

What sets Ignite apart from other marketing events is that priority is placed on attendee value over sponsor-driven panels or product pitching. Not only do speakers go beyond the surface level of topics, Ignite tackles the perspectives of a wide range of mobile marketing roles and examines what we can expect to see across the industry in the next year or two.

Our panelists and speakers offer unique perspectives, sharing expert technical knowledge and deep diving into today’s hot topics in the industry. Attendees leave Ignite empowered with information that will truly make a difference in their day-to-day roles and the confidence to explore untapped opportunities.

To give you a taste of what Ignite has to offer, check out the topics we tackled in 2023:

• SKAN 4 and Google Privacy Sandbox: In-depth sessions addressing the complexities of these critical industry developments.
• AI: Exploration of the many ways in which AI tools can enhance productivity with best practices for incorporating AI into your strategy.
• Next-gen measurement, including media mix modeling and incrementality: Strategizing to navigate budget allocation and measurement in an era where working with aggregated data is essential.

As it continues to evolve and expand into new markets, Ignite promises to be an invaluable experience for anyone involved in the world of app marketing.

Remain at the forefront of the rapidly changing mobile marketing landscape. Maximize Ignite’s exclusive networking advantage. Ignite app growth in 2024 and beyond. Register your interest today.